SOCIAL NETWORK (Community) MARKETING SERVICES

Social Media Optimization (SMO) is the latest and greatest in battle of "being found" on the Internet today... and our Internet Marketing Consultants have been trained to deliver these services to you.

Social Media Optimization is similar to traditional Search Engine Optimization in that a successful SMO campaign can improve your organic search rankings significantly. Social Media Optimization uses new channels such as blogs, social networking sites, wikis and more to funnel targeted visitors to a site.

The online marketing landscape has always been a shifting and evolving environment, and with the explosion of social networks as Facebook, and social media as blogs, community forums and RSS feeds, creates a new platform for marketing over the web.

Our social network / community marketing services help clients who are selling products/services or just publishing content for ad revenue, leverage the social media as a potent method of their online marketing mix to build brand affinity, send referral business and increase profitability over time, all through an amplified viral effect.

As integral as many web marketing channels (email, search, advertising, media, etc.) should be in your overall mix, Social media marketing offers a new way to tap into your market, such as through a Facebook marketing strategy service, which allows your fans, advocates and customers to interact, engage and refer business.

Social Community Marketing Services

There are numerous strategies and tactics to tap into the social marketing landscape. We'll work with you to design a strategy that's appropriate for your business, brand and fits with your marketing or Internet marketing strategy.

 What is Social Network & Media Marketing?

	In its basic form, social networks and media are the platforms that allow individuals, consumers and businesses to connect with each other, share information, engage and interact with your brand and maintain relationships. The visitors who interact and engage within the platform are considered the websites "community". Marketing through the social and community channels, such as Facebook, MySpace, LinkedIn, Digg, StumbleUpon, Del.lcio.Us, Reddit, etc. allows businesses to tap into their customer market from a social perspective, allowing businesses to hear what their customers and market are saying about them. It also allows your market to interact and engage with your brand and ideally become evangelists building support and brand affinity....all through personal connections and relationships.

Our Social Media Optimization services include:

• Social Network Campaign – Social networking sites are now the most trafficked sites in the world today and they are growing. WSI conducts an in-depth analysis of your target market to identify the right social networks for your company to appear in. We then build and manage the complete campaigns and provide monthly reporting. If required, we will recommend additional media spend for networks such as Facebook, MySpace or LinkedIn.
   
• Authoritative Website Blog - The combination of Blog Marketing and Strategic Inbound Linking is at the heart of our process and will bring consistent, long lasting results. Our professional writers will research and write blog posts infused with keyword rich, relevant and current content that is designed to increase visibility, traffic and search engine rankings. Each posting is at least 200 words and can be written very informally and in the first or second person.
   
• Social Blogging Campaign – Our team researches the web to identify opportunities to post relevant and interesting posts or information leading back to your website. Many of these posts are also optimized so that they are driving traffic from the social media site but are also often generating top 10 rankings in the search engines!
   
• Online Brand Reputation Monitoring – Identification of key branded terms or competitors will lay the foundation for an effective brand monitoring and protection campaign. We will be alerted when there is information on the web that directly impacts your brand. This way, questions or negative reviews can be responded to if appropriate and positive testimonials or information can be leveraged.
   
• Custom Application Development – Many companies are leveraging widgets by posting them on their website to add a level of interactivity and a web 2.0 feel to their sites. This increases engagement with the website and encourages visitors to stay longer and enjoy the web experience.
   
• Video Optimization – Google loves video! Especially if it is properly optimized and syndicated across multiple channels. We use a unique process where we set up 50+ social media accounts and optimize your video for each one. We use a strategic mix of video sites like YouTube and Google video, along with social bookmarking sites and podcast directories.
   
• Social Bookmarking Campaign - Social bookmarking has become a powerful marketing tool. Leveraging the viral nature of social bookmarks improves word of mouth and creates awareness for your products and services.
   
• Photo Sharing Campaigns – Optimizing images can be a tricky process, but once it is set up properly, you can generate rankings in the search engines. The next step is to share your photos with the world and drive traffic through online photo sharing accounts.
   
• Interactive Site Elements – Ever wonder what would happen if people could vote on your articles or pictures? What if they could leave comments on your blogs or articles? Maybe they can use an interactive calculator on your site. Adding these interactive web 2.0 elements will increase engagement with your website and keep people coming back for more!
   
• Reporting & Analytics – We research and understand your company’s key performance indicators before setting up any of the campaigns. This allows us to create a relevant and succinct executive dashboard that measures the most important conversion elements of the campaign. We understand that if you can measure something, you can improve upon it.

What Social Network Marketing Service Right for You?

 

Contact us today to discuss how to build social network and media marketing into your business. Located in Ottawa,ON Canada, we've successfully helped clients from around the globe with Internet marketing and social network and media marketing services.