 |
In 2010, $60.35 billion will be spent advertising online by marketers worldwide. - Source: ZenithOptimedia, |
|
Worldwide marketers will increase their Internet advertising spending to $68.41 billion in 2011. - Source: ZenithOptimedia |
|
In 2010, Internet advertising worldwide will consume 13.6% of total advertising spending, an increase from 5.3% in 2005. - Source: ZenithOptimedia |
|
By 2012, advertisers worldwide will allocate 16.1% of their total advertising budget toward Internet marketing. - Source: ZenithOptimedia |
|
Using social media, online videos, a contest and in-person events, they boosted leads 30% and revenue 114% - Source: marketingSherpa |
Traditional advertising media rates are quoted by cost per thousand viewers, to make the price easier to digest. But the cost to reach 1000 prospects for your business is actually much higher because only a small percentage of their audience are qualified prospects. Show us a group of 1000 “18 to 34 year-old males” in your city and we’ll show you 1000 different consumers!
Would you advertise retirement packages to teens?
Or veterinary services to consumers without pets?
The wisdom of this Japanese proverb unveils the truth about advertising in traditional media such as TV, radio, newspapers, telephone directories and direct mail.
You wouldn't advertise retirement packages to teens, or veterinary services to consumers without pets. It used to be you had to pay to hit tens of thousands of unqualified prospects to meet your advertising goals because there was no alternative. Like the cannon used to kill a mosquito, a lot of firepower (your advertising budget) was wasted. With the Internet that’s all changed.
Search Engine marketing has become the most cost-effective way to reach your customers and offers unprecedented targeting capabilities.
At WSI we use unique tools and business processes, combined with techniques like Web ads, Search Engine Optimization, Guaranteed Inclusion advertising, among others, to ensure your business attracts the highest volume of targeted Web traffic possible. Pay-Per-Click advertising is the leading form of search engine marketing. It is the equivalent of a customer-seeking smart bomb. PPC allows you to reach consumers when they are actively searching for your products or services, sending qualified buyers straight to your business.
Double-click inside the rounded value boxes and/or use the up and down arrows to adjust. Start by inputting your monthly ad budget, average profit per sale, and your conversion rate (the percentage of visitors to your business that actually make a purchase). If you don’t have the exact figures at hand, just use your best guess. Keywords for most businesses average a dollar or less, so experiment with different values to see a range of results.
Once you have begun to build targeted traffic, its time to focus on Converting Visitors into Customers.